Escea
Ran ads for several brands across New Zealand and Australia, each with its own budget, market and season, and reported what the spend brought in.
Google Ads NZ, managed by one person
Google Ads that show what each enquiry cost you
I set up and run Google Search ads for New Zealand service businesses, and trace every phone click and form back to the ad and keyword that brought it in. So you know which ads pay for themselves, and which to switch off.
- Run in your own Google Ads account
- Cost per enquiry, every month
- Month to month, one month's notice
What's included in Google Ads management
Setup
One-off, first
- Account and campaign structure, keyword research, negative keywords and ad copy, built around the jobs you want more of
- Conversion tracking on phone clicks and forms, tied to each campaign and keyword
- Your lead Sheet and Data Studio dashboard connected
Each month
Month to month, one month's notice
- Weekly checks, and a review of the searches that triggered your ads, cutting the ones that waste money
- New ad tests, a plain report and a short call on what to change next
- Up to an hour of questions, answered by email
Every enquiry arrives with the ad that brought it in
Each phone click and form is saved with its campaign and keyword. Your Data Studio dashboard then shows spend, clicks, leads and cost per lead for each campaign.
What each enquiry cost
What you spent on Google Ads, what it brought in and what each enquiry cost, campaign by campaign.
The keyword behind each lead
Every enquiry saved with the campaign, keyword and page they landed on, so wasted searches are easy to spot and cut.
Your lead Sheet
Mark each lead as won or lost and add what the job was worth, and you'll see your return on ad spend too.
Your dashboard
Spend, clicks, leads and cost per lead in one Data Studio dashboard, ready whenever you want to look.
Five things to ask anyone who runs Google Ads
| Ask them | My answer |
|---|---|
| Whose name is the ad account in? | Yours. You pay Google directly and I'm added as an admin. |
| Who actually runs my ads? | Me, the person who set them up. |
| How will I know what each lead cost? | Every phone click and form is tied to its campaign and shown in your dashboard. |
| Am I locked in? | No. Month to month, one month's notice. |
| What if Ads aren't right for me? | I'll say so in the free check, and point you to SEO or your Business Profile instead. |
How getting started works
A free Ads check
The jobs you want, what one is worth to you, your budget and your current account if you have one. If Ads aren't worth it for you, I'll say so.
A written quote
Setup, the monthly fee and what I need from you, on one page.
Setup
Campaigns, tracking, lead Sheet and dashboard built in your accounts. Usually about a week.
Live and looked after
Weekly checks, wasted searches cut, new ads tested, and a monthly report and call.
Your ads are run by the person who set them up
Stephen, Obie Digital
I'm Stephen. I've worked in digital marketing for 9+ years and do every part of the work myself, evenings and weekends alongside my day job, from the free check to the monthly report.
Get a free Ads check
Escea
Mobi-Vac
A Google Ads account and conversion tracking set up alongside their new site, so every phone click and form will be tied to its campaign from the first day.
Google Ads questions
How much do Google Ads cost in NZ?
You set the budget and pay Google for each click. In NZ a click for a trade or service search often costs a few dollars to $15 or more. On top of that is the management fee, which I quote in writing after the free Ads check.
Is $10 or $20 a day enough for Google Ads?
For most service businesses, no. At $10 to $20 a day you get too few clicks to learn which searches bring in jobs. My minimum is $1,500 a month in ad spend. Below that, your Business Profile and SEO usually do more for the money.
Do I own my Google Ads account?
Yes. The account is in your name and you pay Google directly with your own card. I'm added as an admin. If you stop working with me, the account, campaigns and data stay with you.
How long before Google Ads bring in enquiries?
Ads can show within days of going live, so the first enquiries often come quickly. It takes a few weeks of data to see which searches bring in the jobs you want. Judge it on the first two to three months.
Can you run my ads if you didn't build my website?
Yes. Tracking, the lead Sheet and the dashboard are set up on your existing site, and I need access to your Google Analytics. Some Wix and Squarespace sites limit the tracking, so I'll check yours first.
Do you guarantee leads?
No. Nobody can honestly promise a number of leads or a cost per lead. What I promise is that you'll see what you spent, what came in and what each lead cost, every month.
Tell me which enquiries you want more of
Send me a few lines about your business and I'll reply within 2 business days.