Google Ads NZ, managed by one person
Google Ads that show what each enquiry cost
At Obie Digital I run Google Search ads for NZ service businesses and trace every call and form back to the ad that brought it in.
- Run in your own Google Ads account
- Cost per enquiry, every month
- Month to month, one month's notice
Google AdsCampaign: Emergency plumberBurst pipes, blocked drains and hot water, fixed today. Upfront pricing and local plumbers across Christchurch.
What I use for Google Ads
- Google Ads
Google Tag Manager
Google Analytics
Data Studio
Semrush
Meta
Zapier
What's included in Google Ads management
A setup built around the jobs you want, then weekly care. You pay Google directly for the clicks. My minimum is $1,500 a month in ad spend.
Setup
- Account and campaign structure, keyword research, negative keywords and ad copy, built around the jobs you want more of
- Conversion tracking on phone clicks and forms, tied to each campaign and keyword
- Your lead Sheet and Data Studio dashboard connected
Management
- Weekly checks, and a review of the searches that triggered your ads, cutting the ones that waste money
- New ad tests, a plain report and a short call on what to change next
- Up to an hour of questions
Know why
Every enquiry arrives with the ad that brought it in
Each phone click and form is saved with its campaign and keyword. Your Data Studio dashboard then shows spend, clicks, leads and cost per lead for each campaign.
- What each enquiry cost
What you spent on Google Ads, what it brought in and what each enquiry cost, campaign by campaign.
- The keyword behind each lead
Every enquiry saved with the campaign, keyword and page they landed on, so wasted searches are easy to spot and cut.
- Your lead Sheet
Mark each lead as won or lost and add what the job was worth, and you'll see your return on ad spend too.
- Your dashboard
Spend, clicks, leads and cost per lead in one Data Studio dashboard, ready whenever you want to look.
Ads that earn their spend
What management covers.
- Search campaigns
Built around the jobs you want more of, not broad, expensive terms.
- Local targeting
Ads shown only in the areas and hours you take work.
- Weekly optimisation
Bids, keywords and budgets adjusted every week, not set and forgotten.
- Ad copy that gets the call
Plain, specific ads tested against each other until one wins.
Google Ads work for real businesses
Two of the accounts behind this page.
I'm Stephen, with 9+ years in digital marketing. You'll hear from me at the free check and in every monthly report.
Stephen, Obie DigitalGet a free Ads check
Send me a few lines about your business. Here's what happens next.
- A reply within 2 business days
From me, with a few questions and a look at your current site if you have one.
- A written quote
What I'll do and when, on one page. Nothing starts until you say yes.
- Built and tracked
Set up in your own Google accounts, with every enquiry in your dashboard.
Google Ads questions
The ones people ask before they start.
How much do Google Ads cost in NZ?
You set the budget and pay Google for each click. In NZ a click for a trade or service search often costs a few dollars to $15 or more. On top of that is my fee: $1,200 to set up, then $400 a month plus 10% of your ad spend, with a minimum spend of $1,500 a month.
Is $10 or $20 a day enough for Google Ads?
For most service businesses, no. At $10 to $20 a day you get too few clicks to learn which searches bring in jobs. My minimum is $1,500 a month in ad spend. Below that, your Business Profile and SEO usually do more for the money.
Do I own my Google Ads account?
Yes. The account is in your name and you pay Google directly with your own card. I'm added as an admin. If you stop working with me, the account, campaigns and data stay with you.
How long before Google Ads bring in enquiries?
Ads can show within days of going live, so the first enquiries often come quickly. It takes a few weeks of data to see which searches bring in the jobs you want. Judge it on the first two to three months.
Can you run my ads if you didn't build my website?
Yes. Tracking, the lead Sheet and the dashboard are set up on your existing site, and I need access to your Google Analytics. Some Wix and Squarespace sites limit the tracking, so I'll check yours first.
Do you guarantee leads?
No. Nobody can honestly promise a number of leads or a cost per lead. What I promise is that you'll see what you spent, what came in and what each lead cost, every month.