Mobi-Vac
A full website audit, keyword research, optimisation across the site's pages, and their Google Business Profile optimised for the map results.
SEO NZ, for small businesses
SEO that gets you found for the jobs and towns you want
I help small New Zealand businesses turn up on Google, in the map results and in AI answers for the work and towns they want, and trace every enquiry from search back to its source.
- Your Business Profile and pages, fixed first
- A plain report each month on what was done
- 3 month minimum, then month to month
What's included in SEO
Foundations
The first month
- An audit of your site, including how ready it is for AI search, and the fixes that matter most
- Keyword research on what locals actually search, mapped to the right page
- Your Google Business Profile set up properly for the map results
- Tracking, a Data Studio dashboard and a written plan
Each month
3 month minimum, then month to month
- Two content items, such as improving a page or writing a new one
- Search Console review, Business Profile upkeep and link building
- A plain report of what was done and what came in
- Up to an hour of questions, answered by email
Judge SEO on enquiries, not rankings
Rankings move every day and don't pay the bills. Every form and phone click from Google search and your Business Profile is saved with where it came from, so your dashboard shows what organic search brings in each month.
Enquiries from search
Each phone click and form from Google search, the map results or an AI answer, saved with where it came from.
The page they enquired on
So you can see which service and town pages bring in the work, and which need more attention.
What people searched
From Search Console: the searches you turn up for, how often you're clicked and how that moves month by month.
Your lead Sheet
Every enquiry in a Google Sheet. Mark each one as won or lost and you'll see which searches bring in paying jobs.
Found in the map results and in AI answers
For a local business, the map results and your Business Profile often bring in more calls than the website. I set the profile up properly and keep it active, which is the heart of local SEO in NZ.
More people now ask ChatGPT or read Google's AI Overviews before they click. Clear pages that answer real questions, with the right schema, give those tools something to quote.
How SEO with me works
A short chat
The jobs and towns you want, and a first look at your site and Business Profile.
A written quote
Foundations and the monthly work on one page. Nothing starts until you say yes.
Foundations
The first month: the audit, set up, plan and keywords, then the most urgent fixes.
Monthly work
Content, links and upkeep each month, with a plain report. 3 months minimum, then month to month.
SEO work for real NZ businesses
Stephen, Obie Digital
I'm Stephen. I've worked in digital marketing for 9+ years and do every part of the work myself, evenings and weekends alongside my day job. I use AI tools to work faster and check everything before it goes near your site.
Get an SEO quote
Mobi-Vac
Escea
Schema markup and page details set up across seven country versions of their site.
SEO questions
How much does SEO cost in NZ?
Most NZ agencies charge from about $1,000 to $3,000 or more a month. I quote a fixed price in writing for Foundations and the monthly work after a short chat, so you know the full cost before anything starts.
Do I need an SEO agency?
Not necessarily. A small local business rarely needs a team. It needs someone to fix the basics, keep the Business Profile active and add useful pages each month. That is the work I do, and you deal with the person doing it.
How long does SEO take to work?
Fixes and Business Profile changes can show within weeks. New pages and links usually take three to six months to move rankings for competitive searches, which is why the minimum term is 3 months. After that it's month to month.
Do you guarantee first place on Google?
No. Nobody controls Google's rankings, and a guarantee is a warning sign. What I promise is a clear monthly report of the work done and the enquiries search brought in.
Can you do SEO on a site you didn't build?
Yes. I work on Wix, Squarespace, WordPress and custom sites. Some builders limit what can be changed, so I check yours in the first chat.
What is local SEO?
Local SEO is getting found by people searching near you: the map results, your Business Profile, reviews, and pages for the towns you work in. For most trades and service businesses it's where the first enquiries come from.
Tell me which enquiries you want more of
Send me a few lines about your business and I'll reply within 2 business days.