Talk to me

SEO NZ, for small businesses

SEO that gets you found where you work

At Obie Digital I help small NZ businesses show up on Google, in Maps and in AI answers, with every enquiry traced back to its source.

  • Your Business Profile and pages, fixed first
  • A plain report each month on what was done
  • 3 month minimum, then month to month
Get an SEO quoteSee what's included

What I use for SEO

  • Google Analytics
  • Semrush
  • Keyword Planner
  • Data Studio
  • Google Tag Manager
  • Cloudflare
  • WordPress
  • Webflow

What's included in SEO

A first month that fixes the basics, then steady monthly work. One written quote for both before anything starts.

The first month

Foundations

$1,500
One-off, to start
  • An audit of your site, including how ready it is for AI search, and the fixes that matter most
  • Keyword research on what locals actually search, mapped to the right page
  • Your Google Business Profile set up properly for the map results
  • Tracking, a Data Studio dashboard and a written plan
Start with Foundations
Each month

Monthly SEO

$800
A month. 3 month minimum, then month to month
  • Two content items, such as improving a page or writing a new one
  • Search Console review, Business Profile upkeep and link building
  • A plain report of what was done and what came in
  • Up to an hour of questions
Get an SEO quote

Know why

Judge SEO on enquiries, not rankings

Rankings move every day and don't pay the bills. Every form and phone click from Google search and your Business Profile is saved with where it came from, so your dashboard shows what organic search brings in each month.

  1. Enquiries from search

    Each phone click and form from Google search, the map results or an AI answer, saved with where it came from.

  2. The page they enquired on

    So you can see which service and town pages bring in the work, and which need more attention.

  3. What people searched

    From Search Console: the searches you turn up for, how often you're clicked and how that moves month by month.

  4. Your lead Sheet

    Every enquiry in a Google Sheet. Mark each one as won or lost and you'll see which searches bring in paying jobs.

Get an SEO quote

Found in the map results and in AI answers

For a local business, the map results and your Business Profile often bring in more calls than the website.

My guide to marketing for tradies starts there for that reason. I set the profile up properly and keep it active, which is the heart of local SEO in NZ.

More people now ask ChatGPT or read Google's AI Overviews before they click. Clear pages that answer real questions, with the right schema, give those tools something to quote.

Get a free Google Maps check
The Mobi-Vac Business Profile on a phone on a slate rock

Everything search needs, in one plan

What the monthly work covers.

  • Local SEO and Maps

    Your Business Profile tuned to show up in the suburbs you work in.

  • Keyword research

    The words your customers actually type, each matched to the right page.

  • Technical SEO

    Speed, indexing and schema fixed so nothing holds your pages back.

  • Content that ranks

    Service pages and guides written to answer real questions.

SEO work for real NZ businesses

Two of the projects behind this page.

The Mobi-Vac website on a laptop on dark stone

Mobi-Vac

Exterior cleaning, Christchurch
Website auditKeywordsOn-pageBusiness Profile
The Escea website on a laptop on a grey couch

Escea

Fireplaces, seven country sites
Schema markupMeta information
Stephen, who runs Obie Digital

I'm Stephen, with 9+ years in digital marketing. AI tools speed up the work, and everything is checked before it goes near your site.

Stephen, Obie Digital
Get an SEO quote

Get an SEO quote

Send me a few lines about your business. Here's what happens next.

  1. A reply within 2 business days

    From me, with a few questions and a look at your current site if you have one.

  2. A written quote

    What I'll do and when, on one page. Nothing starts until you say yes.

  3. Built and tracked

    Set up in your own Google accounts, with every enquiry in your dashboard.

Or emailstephen@obiedigital.co.nzWorking with businesses across New Zealand, and Australian ones too
Tell me what you needReplies within 2 business days.
What can I help with? Pick at least one

I use your details to reply to you, and never sell them. See the privacy and cookie policy.

SEO questions

The ones people ask before they start.

How much does SEO cost in NZ?

Most NZ agencies charge from about $1,000 to $3,000 or more a month. I charge $1,500 for Foundations in the first month, then $800 a month, with a written quote so you know the full cost before anything starts.

Do I need an SEO agency?

Not necessarily. A small local business rarely needs a team. It needs someone to fix the basics, keep the Business Profile active and add useful pages each month. That is the work here, with no layers in between.

How long does SEO take to work?

Fixes and Business Profile changes can show within weeks. New pages and links usually take three to six months to move rankings for competitive searches, which is why the minimum term is 3 months. After that it's month to month.

Do you guarantee first place on Google?

No. Nobody controls Google's rankings, and a guarantee is a warning sign. What I promise is a clear monthly report of the work done and the enquiries search brought in.

Can you do SEO on a site you didn't build?

Yes. I work on Wix, Squarespace, WordPress and custom sites. Some builders limit what can be changed, so I check yours in the first chat.

What is local SEO?

Local SEO is getting found by people searching near you: the map results, your Business Profile, reviews, and pages for the towns you work in. For most trades and service businesses it's where the first enquiries come from.